When it comes to Chrissy Teigen's creations, it's not just about the taste; it's the lewks. Our packaging design reflects a seamless blend of elegance and playfulness, featuring a sleek modern look with pops of bright colors that are as enticing as the flavors inside. 

The campaign creative features Chrissy and co. in mock kitchens that nod towards retro baking ads. The contrast of the vintage kitchens helps to spotlight Cravings’ modern twist on baking.