Craving first-ever pop-up bakery. Our brief was to create an immersive experience where customers can come and interact with the product in real life using the Shopify space at The ROW DTLA. We decided on a bakery concept for the pop-up.

This allowed us to lean in to a more surreal dollhouse look that felt like a bakery from a Wes Anderson movie. Working with fabricator Anthony Hart, we worked on renderings of the space and planned a custom branded experience - from a maple syrup fountain, the a gold butter sculpture.